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Ah yes, the dreaded price call. If you get a lot of these, make sure to talk value over price and share with the customer how terrific your company is.
However, sometimes even responding with the most well-meaning pride in your company can make you sound defensive.
Here’s how to avoid that trap:
Be prepared. Work with your office to come up with sound solutions for the price or service concern. What questions do you want to ask to engage the caller? How will you explain your different price or package options? Brainstorm as a team and practice your replies on each other.
Choose the right tone. When you are practicing, give each other feedback on your tone of voice. It’s easy for a little sarcasm or apathy to creep in. Catch it!
Be appreciative. When the Customer tells you about a competitive offer, thank them for sharing the information. It will catch them off guard!
Be patient. These are not quick calls. Persuading takes time and effort. Focus on this call not the others that are in the queue.
If you or your team needs help fielding these types of calls, let us know. We've got a webinar for that.