From his book, ‘Bargain Fever’ author Mark Ellwood shares the four magic words that promise to score you a discount.
What are they?
“Are there discounts today?”
Turns out that most retail stores will respond with some sort of % off your purchase if you simply ask.
That’s definitely worth a try!
That was the tip – here’s the lesson.
We are programed to bargain. Our brains get a buzz when we get a deal and this helps explain why so many of your calls include a question about price.
People want a deal.
Rather than being caught off guard by the question or offended by it think about what can you offer to feed their brain and help them feel like they won?
- Free shipping
- Extended return policy
- Putting them on a VIP list
- Offering a text or call when your team or their order is on the way
- A follow up call to check in
- Tips on using your product better
- Articles or information
This could make a great brainstorm (…er sorry, I just found out the new politically correct expression is thought-shower), discussion at your next team meeting.